Thanks to the internet, the way people communicate is drastically different than it was 10, even 5 years ago. More than 2.8 billion people globally use messaging app to stay in touch with friends and family or chat with team members at work anytime and anywhere.
Modern messengers have become the preferred mode of communication in every aspect of people’ lives. However, existing messaging apps are siloed experiences that can’t be shared outside of their respective ecosystems – and users are forced to constantly bounce back and forth. Also, companies and organizations want to utilize messaging as a direct communication channel, but current messengers do not offer sufficient functionalities.